A hard bounce indicates a permanent reason an email cannot be delivered. In most cases, bounced email addresses are removed automatically and immediately prevented from receiving other emails from Great Agent. While there are many reasons an email address may hard bounce, below are some common reasons this could happen.
- Recipient email address does not exist.
- A domain name does not exist.
- Recipient email server has completely blocked delivery.
Soft bounces typically indicate a temporary delivery issue to an address and are handled differently than hard bounces by Great Agent. When an email address soft bounces, it will immediately display as a soft bounce on the timeline.
Unsubscribed indicates that the lead has decided to unsubscribe from the email and will not receive the email message.
Spam Complaint indicates that the lead has marked a previous email as spam and will not receive subsequent emails.